Designing a church flyer is trickier than you think. When making one, you need to develop a design that draws awareness and better understanding without sounding too pushy.
Although using a reliable flyer maker helps, you should also learn the basics of a church flyer design. Below is a step-by-step guide in understanding what is a flyer and how to create a flyer:
Know Your Content
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The first step is understanding your intent. Know if you need to make a flyer that’s informative or promotional.
Once you’ve determined the kind of content you need to produce, the next step is to better understand your target audience. Try to do a bit of research to find out their age, gender, and other important information about them.
Knowing your target audience will help you create a design they’ll be able to relate to. It’ll also help you communicate with them in a way they’ll understand quickly.
Find the Right Fonts
Apart from creating well-written content, you should also pay attention to your font choices. Make sure that they complement each other.
Fonts have a significant effect on your flyers’ overall look and feel. They make it easy for your audience to understand the message you’re trying to get across.
Additionally, you should also pick the perfect font size. Finally, make sure that your audience will not have difficulty reading your flyers.
Don’t Use a Lot of Font Types
While fonts are critical to your flyers, you should limit the varieties you choose. Using more than necessary may leave your audience feeling confused and overwhelmed. Also, take note that flyers that look crowded aren’t appealing.
When designing church flyers, avoid using font types because they are trendy. Instead, stick to what’s best and necessary for your message. You don’t need to be excessively creative just to attract attention.
Use Negative Space
Try to use a good amount of white space or negative space. This doesn’t just free up the design from being too crowded, but it also helps draw attention to what’s more important.
Include Key Information
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The trick here is to keep it simple. You don’t really need to include all the details you can think of. Just stick with the elements that are important for your target audience.
For example, suppose you invite young parents to a particular family event. In that case, you don’t need to inform them that there’s also a ministry for senior members a few hours before their event. Unless you’re making a flyer for all the events that day, there’s no need to mention that extra information.
Don’t Forget to include a Call-to-Action
Let your audience know what they need to do after reading your flyers. For example, if they need to send an email or call you, make sure to see your contact details there.
Your CTAs need to be evident and apparent. You can make the font bigger or use contrasting colors to stand out. Using icons helps, too.
Avoid Using Stock Photos
Stock photos aren’t entirely bad. However, if you take a closer look at them, you’ll find most photos soulless and not authentic. They look forced, and that’s not a good thing when you’re trying to encourage people
Try Different Tools
There’s nothing wrong with sticking with your old software, mainly if it’s still doing a good job.
However, if you want to improve your flyers, consider testing out new tools once in a while. Trying them out doesn’t mean paying tons of money each time. There are actually some tools you can try for free.
One of the best tools around is Venngage. It comes with tons of templates you’ll find helpful even if you’re new and don’t know how to design church flyers.
Use the Right Colors
Just like font types, picking the right colors is also essential. You want your flyers to stand out and attract attention, but you wouldn’t want them to look overloaded.
To start, you should create a sample palette first. There are tons of resources that can help you with this. Then, once you are happy with it, you can start working on your design.
Perform a Pre-print Check
You want your flyers to be perfect before distributing them to your target audience. With that, consider doing a pre-print check first.
Try to look out for any alignment and spelling mistakes. Read all the details and make sure that you’re not missing anything. Check if the details are clear and specific.
Once you’ve checked everything, your next step is to test print on the type of paper you plan to use. See if it improves the overall quality of your flyer.
Once you’re happy with the final product, you can start printing several batches and distributing them.